Sandy Hogan

As the Chief Customer Officer (CCO) for SADA, Sandy Hogan is laser-focused on delivering customer value throughout their entire lifecycle, supporting SADA's customers-for-life mission. With a proven track record of driving hypergrowth through her customer-first approach, Sandy brings a wealth of experience building integrated, scalable go-to-market capabilities as CCO overseeing SADA’s global sales and international expansion. 

Hogan joins SADA with 20 years of experience in tech and nearly 30 years of experience in GTM leadership roles with a proven track record of driving massive growth through her customer-first approach. Most recently, Hogan led the $10 billion VMware partner ecosystem and its commercial business. Before VMware, she was executive vice president and general manager at Rackspace and HERE for Americas, where she led new customer segments, the entire customer lifecycle, and transformed business models. Prior to that, Hogan spent 15 years with Cisco Systems in various GTM and transformation roles helping customers improve their business outcomes.

Sandy has led multiple outcome-based, go-to-market models that have transformed how organizations sell and partner, deliver customer value, achieve above-market growth, and scale.

Sandy holds a Bachelor of Arts in Economics and Psychology from Lake Forest College and resides in the Chicago area. She stays active by playing golf and spending time with family and friends to balance her passion and tenacity at work.