Media and entertainment companies are developing and integrating new technologies, as well as creating content that is seen by millions and generates billions in global revenue. But behind the systems that enable digital animators to bring dinosaurs to life (at least on screen) or empowers users to share their dreams with the world, are companies that need innovative tools to help them boost productivity, ROI, and collaboration.
Check out how five ways that implementing G Suite for Media and Entertainment strengthens companies’ focus on innovation and audience satisfaction:
Collaborate better with cloud-based projects
Nearly every media and entertainment organization struggles with meeting KPI, getting feedback on designs and mock-ups, and efficiently managing tasks. What can companies do to ensure projects are finished on-time and (hopefully) under budget?
Google Docs, Sheets, and Slides are cloud-based tools for word processing, spreadsheets, and presentations. These files are all hosted safely and securely in Drive, another G Suite tool, meaning employees can also say goodbye to the age of emailing files back and forth, or wondering if the document they’re working on is the most current. Colleagues simply click on a link to the file, input their edits, and collaborate by accepting changes or adding comments. Projects get completed faster because edits to files can be made in real-time; as an added feature, users can access these files even when they have little or no internet connection.
G Suite for media and entertainment enables more secure file storage
In the age of hackers, cyber threats, and phishing, media and entertainment sectors have become high profile targets and mistakes not only drain the bottom line, but can send shockwaves throughout organizations. Relatively small crimes, like a stolen password for streaming entertainment content, can cost companies $10 per month per user, in perpetuity. Historically, piracy has been an annual, multimillion dollar thorn in the side of production houses, and a North Korean hack on a studio effectively ruined a movie before it was even released, even causing the U.S. State Department to get involved (it also played a major role in costing the studio head her job).
Drive and Vault are two highly secure document storage tools in G Suite. Drive enables employees to upload files, share with colleagues, and make edits, while Vault houses completed files (with added digital protections) for future use. Administrators can control who has access to these files, giving organizations an extra level of security and employee accountability. Workers spend about 13 hours – 28% of their week – on emails, but Drive and Vault virtually eliminate email as a file transfer tool, which gives team members extra time in their week to focus on bigger priorities.
Get faster feedback and strengthen customer engagement
Audiences might be more fragmented than ever, but they’re also easier to engage with than ever, and two numbers can help you harness their passion: 78% can’t live without their mobile devices and 71% say they never turn them off. They interact with the world so much through their phones (or tablets); rather than fight it, how can you align their preferences with strengthening your relationship with them?
Forms is a tool that enables companies engage with customers and audiences and solicit their feedback through a safe portal. Users can create digital forms to acquire contact information, get comments about media or entertainment content, and register fans for events and promotions. Internally, organizations can use them for time-off requests or distributing/gaining acknowledgement of their policies. No matter how Forms is leveraged, users simply create the form and share the link with its intended audience. Forms can be created on and accessed by any device.
Google+ is a similar audience engagement tool, but one with social media elements built into it. Audiences can vote and rate products, movie trailers, or content, and even post their favorite photos from their lives. It is also instrumental in helping organizations solicit feedback. Further, customer feedback and insights gleaned from Google+ can quickly be turned into a presentation on Slides, providing organizations with a quick strategy for turning audiences’ thoughts into actionable data.
Manage production timelines from one location
The average enterprise-level organization uses 70 collaboration tools. But do all those tools actually lead to more productivity? In most cases, the answer is no. Employees want one single platform that can be the springboard to driving value.
Sheets and Calendars are two G Suite for Media and Entertainment tools that streamline and strengthen operations. The former enables users to create colorful, organized, impactful spreadsheets that can help users analyze everything from ad spends to production budgets and more, ensuring that projects are finished on time and with a tangible ROI. Workers can also better consolidate data and forget about the multiple data entry points that are inherent to having perhaps too many tools.
The modern workforce spends about 160 million hours per year spend in transit, and much of that is wasted through unnecessary trips and poor communication. Stop wasting your workforce’s time! Calendar enables employees to view each other’s schedules, quickly set up meetings or on-site events, and change times based on people’s’ availability. This makes it easy to create call sheets or coordinate shooting schedules to ensure that everyone knows where they need to be. Admins can also plan and distribute tasks, track productivity, and solicit feedback, all with the goal of boosting productivity and collaboration and pleasing ROI-focused executives.
Make business more social and relationships-based
For many employees, 35-50% of their jobs are away from their desks; and that doesn’t mean they’re at the water cooler. It means they’re closing ad spend deals at clients’ downtown offices, or perhaps at a conference to line up investors for next year’s tentpole summer blockbuster. How can your company’s road warriors stay connected an office they’re not always in?
The answer is to make productivity and collaboration a more social initiative, one that’s far away from distracting email desktop notifications. Upon implementation, a key component of G Suite for Media and Entertainment is Google+, a tool that enables workers to have video chats and real-time discussions. Not only can they exchange critical information in the moment, but Google+ allows these chats to be recorded. That way, companies can leverage them for future use and retain vital organizational knowledge. Google+ also boosts engagement by incorporating a more fun, social energy into collaboration.
Google+, like all G Suite tools, can be downloaded as a mobile app. This increases the amount of time workers can be productive, while reducing stress and burnout. A mobile-friendly approach to collaboration means employees don’t have to worry that they’ll miss the 10:00 am call with the design team; it can be recorded and watched while waiting for a flight.
While engaging customers with content is always an uphill strategic battle, G Suite ensures that the tactics behind content production are more seamless than ever. Organizations can rest assured that their sensitive files – everything from employee data to high profile content that may attract hackers – are safe and secure behind advanced digital protections. Employees can also interact, collaborate, and meet deadlines faster.
Sr. Enterprise Consultant G Suite