CLOUD TRANSFORMATION AT YOUR SERVICE

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Watch Next ‘23 on-demand

SADA SESSIONS @ Next

Dive deep into the latest cloud solutions alongside the minds leading the next wave of innovation. Where do you want the cloud to take you? SADA experts will help you get there.

Tuesday, August 29

Beyond chatbots: concise metrics from complex unstructured data with generative AI

Simon Margolis

Associate CTO - AI/ML, SADA

Google's generative AI tools can help organizations extract key metrics and insights from complex, unstructured data such as phone transcripts. This talk will discuss how these tools can be used to identify trends, patterns, and relationships in data that would be difficult or impossible to identify manually.

View session on Google Next site

CLOUD TALK

CLOUD TALK 1 THEATER
Tuesday, August 29th
12:20 pm

Community Health Systems transforms with data analytics and enables AI with BigQuery

Michael Ames

Managing Director, Vertical Markets, SADA

Ahmed Shehata

Sr. Director, IS - Cloud Center, CHS

Chris Williams

Technical Account Manager,

Google

Learn how Community Health Systems, one of the nation's leading healthcare providers, is leveraging BigQuery to get near real-time access to data to support clinical operations and decision-making and pave the way for AI. Learn how the provider is working with SADA and Google Cloud to overcome challenges related to data silos, data access, data quality, and data security.

View session on Google Next site

BREAKOUT SESSION

ANA207
Tuesday, August 29th
1:30 pm - 2:15 pm

The Latest GKE/Anthos Innovations that Increase Velocity, Reduce Risk, and Lower TCO

Chris Hendrich

Associate CTO - AppMod, SADA

Are you looking to increase velocity, reduce risk, and lower TCO? Join SADA’s Chris Hendrich, Associate CTO, AppMod as he discusses the latest GKE/Anthos innovations that can help you achieve your goals. Learn how to:

Increase platform engineering productivity
Reduce risk and run workloads more securely
Lower your total cost of ownership

Take advantage of this opportunity to learn how GKE/Anthos can help you take your business to the next level.

SADA BOOTH THEATER

Booth 625
Tuesday, August 29
2:00 pm - 2:30 pm

How FEVO is Revolutionizing Online Shopping with Cloud Security Posture Management

Rocky Giglio

Director of GTM Security & Solutions, SADA

Jason Laska

EVP of Engineering, FEVO

Learn how FEVO, a leading social commerce company that lets friends shop together on any website, tapped SADA to support their rapid expansion and cloud modernization efforts with cloud security services, including data protection, redundancy, and creating a security platform with confidence. Join SADA’s Director of GTM Security & Solutions, Rocky Giglio, who will lead a Q&A with Jason Laska, FEVO’s EVP of Engineering, to hear how the company is leveraging Google Cloud’s Security Command Center and SADA’s Cloud Security Posture Management to scale and achieve its business goals.

SADA BOOTH THEATER

Booth 625
Tuesday, August 29
2:40 pm - 3:00 pm

Empowering Cloud-Native Application Protection Platforms: Safeguarding Your Business in the Cloud

Rocky Giglio

Director, Security GTM & Solutions, SADA

Brenden Worth

Global Alliance Manager | Google Cloud, Wiz

In the dynamic world of cloud, the pace of innovation is accelerating. However, as cloud adoption continues to evolve, so do potential threats as they introduce new attack surfaces and vulnerabilities. To ensure your company's success, it's crucial to proactively safeguard against cyberattacks while developing and managing your cloud infrastructure. Now more than ever, it’s important to secure everything you build and run in the cloud. Learn from our experts how your teams can empower CNAPP by proactively identifying, prioritizing, remediating, and preventing risks to your business.

SADA BOOTH THEATER

Booth 625
Tuesday, August 29
3:10 pm - 3:30 pm

Enhancing GenAI Models with Context

Amanda Brown

Regional Manager, Alliances, SADA

Max Cobert

Principal Product Manager & Data Strategy, FullStory

As we move into a future with increasing GenAI applications, data is becoming more important than ever, highlighting the need for auto-capture to be part of your customer experience strategy: if you hope to leverage GenAI to improve the digital customer experience, instrumented data alone is not sufficient. Discover the pivotal role context plays in driving customer-centric experiences and explore how to ensure you're fueling your GenAI models with the most robust and relevant data possible for maximum effectiveness.

SADA BOOTH THEATER

Booth 625
Tuesday, August 29
3:40 pm - 4:00 pm

GrandPad's Journey: Harnessing the power of Google Cloud for mission-critical applications

Peter-Mark Verwoerd

Associate Chief Technology Officer of Infrastructure, SADA

Tim Gerdin

Director of Platform Operations, GrandPad

Learn how GrandPad, a company dedicated to improving the lives of millions of seniors through technology, strategically adopted Google Cloud services and propelled the company's growth and scalability. Peter-Mark Verwoerd, SADA’s Associate Chief Technology Officer of Infrastructure, will lead a discussion with GrandPad’s Director of Platform Operations, Tim Gerdin, to discuss the challenges and triumphs that GrandPad faced when scaling its platform during the pandemic. You’ll hear insights into how GrandPad significantly improved availability and uptime since integrating with Google Cloud.

SADA BOOTH THEATER

Booth 625
Tuesday, August 29
4:10 pm - 4:30 pm

Banking on Innovation: How Arvest Bank is Digitally Transforming with SADA & Google Cloud

Veronica Raulin

Director of Advisory and Change Management, SADA

Mark Chastain

Executive Director of IT, Arvest Bank

Arvest Bank is a community-based financial institution that is on a path of digital transformation. Veronica Raulin, SADA’s Director of Advisory and Change Management, will lead a discussion with Mark Chastain, Arvest Bank’s Executive Director of IT, to reveal how Google Cloud technology is helping Arvest fortify its business. Join the session to learn how Arvest is running tech like HashiCorp Vault in Google Cloud and leveraging SADA security services to drive innovation while protecting its customers’ data. Hear how Arvest Bank is also increasing workplace satisfaction by empowering their employees to collaborate more with Google Workspace.

SADA BOOTH THEATER

Booth 625
Tuesday, August 29
4:40 pm - 5:00 pm

Wednesday, august 30

Developer Keynote: What's Next for Your App?

Miles Ward

CTO, SADA

Forrest Brazeal

Head of Developer Media, Google Cloud

Richard Seroter

Director of Developer Relations and Product Management, Google

Mark Johnson

Solutions Architect & Cloud Trainer, Tech Snobs

Lukas Karlsson

Founder, Altissimo

Alice Keeler

Queen of Spreadsheets, AliceKeelerLLC

“Legacy” isn’t a bad word: it means you built software good enough to last, an app that provides real value for your business. Now the question is: what comes next? With demos, real-world use cases, and a dash of the unexpected, join Google Cloud developers and community leaders to see how our latest features and practices can unlock a “new way to cloud” where it matters most ... and, if you’re lucky, build a whole new legacy.

View session on Google Next site

KEYNOTE

DEVKEY
Wednesday, August 30
10:30 am - 11:30 am

Asset Key Thief: How Google Cloud keeps you safe from vulnerabilities

Jackson Reid

Staff Cloud Security Engineer, SADA

No one is immune from vulnerabilities–it’s how you respond that matters. Jackson Reid, a staff security engineer at SADA, shares how he found and analyzed the Asset Key Thief service account private key exfiltration privilege escalation vulnerability reported to Google Cloud in the first half of this year. Learn how Google Cloud handles vulnerability reports on their platform and what steps they take to keep customers safe.

SADA BOOTH THEATER

Booth 625
Wednesday, August 30
12:00 pm - 12:20 pm

BigQuery in Action: Demos and Case Studies with Ranker, the Worldwide Leader in Fan-Powered Rankings

Peter-Mark Verwoerd

Associate Chief Technology Officer-Infrastructure, SADA

Skylar Wolf

Chief Architect, Ranker

Join us for a fireside chat with Ranker's Chief Architect, Skylar Wolf, and SADA's Associate Chief Technology Officer-Infrastrcuture, Peter-Mark Verwoerd, to discuss how the worldwide leader in fan-powered rankings used BigQuery to replace large and complicated legacy systems and maintained their powerhouse position in the digital media industry. They'll discuss how BigQuery's scalability, performance, and ease of use made it the perfect solution for Ranker's needs. Watch a demo to see the power of how BigQuery helps Ranker process data in real-time via the new storage write API, move data to and from MySQL, and see the custom solutions SADA helped Ranker build and why.

SADA BOOTH THEATER

Booth 625
Wednesday, August 30
12:30 pm - 12:50 pm

Building for the Future: How Turner Industries' IT Leader Championed Their Journey to the Cloud

Courtney Graham

Vice President of Sales, Central Region, SADA

Scott Gautreau

Director of Information Security, Turner Industries

In this session, we highlight the success of Scott Gautreau, Director of Information Security of Turner Industries, the nation's leading solutions provider of turnkey industrial services and solutions, as he advocated for the need for Google Workspace in a challenging macroeconomic climate. Scott will candidly discuss his process to create the economic and business case for Google Workspace and how he leveraged data to prove how the future workforce is already trained on Workspace, allowing Turner to build for the future. SADA's VP of Sales, Central Region, Courtney Graham, will lead the conversation. Join this session to learn how to better navigate internal stakeholders and get to a buying decision. A live Q&A will follow.

SADA BOOTH THEATER

Booth 625
Wednesday, August 30
2:00 pm - 2:20 pm

On the Road to Transformation: How Agero Oversees 150M Vehicle Coverage Points Digitally With SADA & Google Cloud

Kelly Wright

Director of Workspace Services, SADA

Bob Sullivan

Chief Information Security Officer and VP of Technology Shared Services, Agero

Agero is a leading provider of roadside assistance and accident management services. In 2021, they embarked on a digital transformation journey, migrating their entire workforce from Microsoft Office to Google Workspace. Kelly Wright, SADA’s Director of Workspace Services, will lead a discussion with Bob Sullivan, Chief Information Security Officer and VP of Technology Shared Services at Agero, who will share the key drivers behind the decision, the challenges and successes of migration, and how this move has inspired the next stage of their business transformation.

SADA BOOTH THEATER

Booth 625
Wednesday, August 30
2:30 pm - 2:50 pm

How Revionics Built a Scalable, Performant Retail Pricing Engine on Google Cloud

Michael Ames

Managing Director of Vertical Markets, SADA

Patrick Lea

SVP of Infrastructure, Revionics

Learn how Revionics, a provider of AI-powered retail price optimization software, leverages Google Cloud technology, including BigQuery, Looker, and Analytics Hub. SADA’s Director of Vertical Markets, Michael Ames, will lead a discussion with Revionics' SVP of Infrastructure, Patrick Lea, on how his team built an infrastructure on Google Cloud that offers scale, performance and reliable operations to efficiently serve top retailers worldwide.

SADA BOOTH THEATER

Booth 625
Wednesday, August 30
3:00 pm - 3:20 pm

Why Digital Turbine went all-in with Google Cloud

Miles Ward

CTO, SADA

Senthil Kumaran

CTO, Digital Turbine

When Digital Turbine acquired multiple companies, taking on the complexity of disparate architectures, applications, and data warehouses proved challenging. With most of the acquired companies using AWS, Digital Turbine tapped SADA for help rebuilding on Google Cloud. In this session, learn how migrating enabled Digital Turbine to establish automation, security, and resiliency from the beginning, increasing their competitive stance while making product enhancements like AI easier to incorporate.

View session on Google Next site

SPOTLIGHT SESSION

SPTL101
Wednesday, August 30th
3:30 pm - 4:15 pm

Managing Data in the World of AI: How ThinkData Works is Implementing Data Governance While Creating Efficiencies

Simon Margolis

Associate CTO of AI/ML, SADA

Bryan Smith

CEO and Co-Founder, ThinkData Works

Canadian-based ThinkData Works partnered with SADA to launch their data catalog platform to the Google Cloud Marketplace, allowing for simplified connections, secure governance, streamlined distribution, and deep observability for their customers. Now, the company is leaning on SADA’s AI expertise to help move new AI projects into production. SADA’s Associate CTO of AI/ML Simon Margolis leads a discussion with ThinkData Works CEO and Co-Founder Bryan Smith to share how the data management company is enabling enterprise organizations to ensure proper governance to move new AI projects into production as they continue to create efficiencies for customers.

SADA BOOTH THEATER

Booth 625
Wednesday, August 30
4:30 pm - 4:50 pm

Thursday, august 31

How Rocket Mortgage embraces generative AI with SADA to empower its team with the right information at the right time

Simon Margolis

Associate CTO - AI/ML, SADA

Alex McGillis

Sr. Director, Rocket Mortgage

Audrey Chang

Generative AI GTM Strategy and Partnerships Lead, Google

To accelerate workflows and empower their teams, Rocket Mortgage partnered with SADA to create a generative AI proof-of-concept leveraging the PaLM API in Vertex AI and the LangChain Python library to provide teams with a knowledge base of critical information they need, when they need it. Join this session to learn how this solution is improving productivity, saving resources from inefficient workflows, and better serving clients.

View session on Google Next site

SHOWCASE THEATER LIGHTNING TALK

SCT-137
Thursday, August 31st
12:00 pm - 12:30 pm

View Next ‘23 on-demand

Meet SADA's
Cloud Concierge Team

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HAPPY HOUR

Join SADA on opening night of Google Cloud Next for Expo Hall happy hour, no RSVP required. We'll be serving complimentary beer and wine in booth 625 from 5:00-6:25. Stop by, introduce yourself, and network with others who are on a journey to cloud transformation. We'll be happy to see you!

SADA SOLUTIONS AT YOUR SERVICE

Your cloud journey is a big step-SADA experts are here to help you turn it into a huge leap. Let us know where you want to go, and we'll help you get there.

Cloud Security

SADA experts stand at the ready to help you fortify your organization against any threat

Infrastructure / Application Modernization

Modernize or migrate to a secure, powerful cloud platform to unlock greater opportunities.

DATA & GENERATIVE AI

Drive your decisions with data and powerful generative AI tools.

Location Intelligence

Enrich your customer experience with SADA's custom mapping solutions.

SADA Leadership @ Next

SADA's deep bench of cloud transformation expertise was out in full force at Google Cloud Next 2023

Tony Safoian

CEO

Miles Ward

CTO

Sandy Hogan

CRO

Michelle Ambrose

SVP Google Alliance

Adam Massey

VP Sales

Peter FitzGibbon

VP Services

Michael Ames

Managing Director, Vertical Markets

Rocky Giglio

Director of Security GTM and Solutions

Kelly Wright

Director, Workspace

Rajesh Rangaswamy

Director of Data and AI GTM Solutions

Brian Hoard

Infrastructure & App Modernization

Brian Suk

Associate Chief Technology Officer - Data

SADA Cloud Concierge experts are always available to answer your most pressing cloud questions, covering transformational solutions and services in five key areas: Data/AI (including generative AI), Productivity & Collaboration, Security, Infrastructure Modernization/Application Modernization, and Location Intelligence.

Feel free to explore our resources covering every element of cloud transformation, including:

Blogs that dive deep into all aspects of cloud transformation
Customer stories that reveal best practices and paths to success
Cloud N Clear podcasts with up-to-date interpretations of new cloud solutions

Reach out, we'll be glad to hear from you!

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CLOUD TRANSFORMATION AT YOUR SERVICE

SADA SESSIONS @ Next

Tuesday, August 29

Simon Margolis

Michael Ames

Ahmed Shehata

Chris Williams

Chris Hendrich

Rocky Giglio

Jason Laska

Rocky Giglio

Brenden Worth

Amanda Brown

Max Cobert

Peter-Mark Verwoerd

Tim Gerdin

Veronica Raulin

Mark Chastain

Wednesday, august 30

Miles Ward

Forrest Brazeal

Richard Seroter

Mark Johnson

Lukas Karlsson

Alice Keeler

Jackson Reid

Peter-Mark Verwoerd

Skylar Wolf

Courtney Graham

Scott Gautreau

Kelly Wright

Bob Sullivan

Michael Ames

Patrick Lea

Miles Ward

Senthil Kumaran

Simon Margolis

Bryan Smith

Thursday, august 31

Simon Margolis

Alex McGillis

Audrey Chang

Meet SADA's Cloud Concierge Team

HAPPY HOUR

SADA SOLUTIONS AT YOUR SERVICE

Cloud Security

Infrastructure / Application Modernization

DATA & GENERATIVE AI

Location Intelligence

Cloud Security Confidence Assessment

SADA Leadership @ Next

Tony Safoian

Miles Ward

Sandy Hogan

Michelle Ambrose

Adam Massey

Peter FitzGibbon

Michael Ames

Rocky Giglio

Kelly Wright

Rajesh Rangaswamy

Brian Hoard

Brian Suk

Sponsors

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Meet SADA's
Cloud Concierge Team