Canada-based organizations continue to accelerate their cloud transformation with impressive innovation and speed. As a sign of the rapid expansion of the cloud across multiple industries, Toronto Mayor John Tory recently visited SADA headquarters in Los Angeles to discuss Canada’s opportunities in the cloud.
“We are excited to see companies like Google and SADA invest in Toronto, to support and accelerate the digital modernization of our businesses, and to also provide incredible job opportunities for our diverse talent pool–all of which support our pandemic recovery efforts,” said Tory. “We look forward to SADA’s continued success and are excited about the many joint opportunities the company’s Canadian expansion will bring to our city.”
Tory’s visit reflected how much Canadian companies are doubling down on the cloud, and available data proves it. International Data Corporation (IDC) recently predicted, “the Canadian Information Communications Technology (ICT) sector will reach C$132.6 billion by 2025, with growth dominated in the areas of cloud computing, core business applications, security, and customer experience.” Responding to growing demand for its services, Google opened its Toronto region in 2021 to better serve Canadian customers looking to migrate their services to the cloud.
SADA’s growth in Canada bears out Tory’s bullish position on cloud growth overall. In response to the uptick in cloud-native companies and cloud adoption in Canada, SADA has experienced a nearly 60% increase in new customer growth since 2020. Recent Canadian customer success stories include Axonify, Hydro Ottawa, Real Estate Webmasters, and TripStack, among others.
With the support of Toronto Global, SADA’s first Canadian hires were made in 2019. Since then, total Canadian employee headcount has increased nine times between 2019 and 2020, and nearly two times between 2020 and 2021–with a sales headcount increase of seven times between 2019 and 2022. Today, SADA has Canadian employees across Alberta, British Columbia, Manitoba, Ontario, Quebec, and New Brunswick.
On a Collision course with innovation
If you’re invested in cloud transformation in Canada, the upcoming Collision Conference is the place to be. Held in Toronto, June 20-23, this high-profile technology showcase features 1,250+ startups, over 400 speakers, 850+ investors, and is expected to draw over 33,000 attendees. SADA’s booth will be situated beside Google Cloud by the main stage, and experts from SADA will host a panel discussion, “Your future lies in the cloud” on June 22nd at 12pm ET.
“Canada is a hotbed of sales talent, hungry to join an upwardly-mobile successful company,” says Ben J. Abbey, Managing Director, Canada at SADA. “SADA’s focus on Google Cloud as our exclusive hyperscale cloud partner provides true differentiation in the market and excites our team to be ‘all in’ all the time. Now that both Google and SADA are represented in Canada, the possibilities we’re able to unlock for our team and our customers are truly endless.”
Want to learn more about how to embrace the cloud in Canada? Be sure to visit SADA at Collision.