“Why would a company who has web designers and developers on staff use Google Sites for their own website,” says Tony Safoian, president and CEO of SADA, “Simply because their time is better spent doing custom client work, and this new platform allows our marketing team to update our own website instantly and, without burning very expensive development hours.” Safoian’s comment refers to making the ability to update the website accessible to anybody within SADA’s organization. Updates to content, images, even videos no longer have to go through a web designer to be applied. There is no code to edit, and no special knowledge is required. SADA hopes this will ultimately mean the website is constantly being updated with fresh content, and there will always be something new on the website that will keep website visitors coming back.
Google Sites provides a search box for all of their pages. This means that all content, on every page of SADA’s new site is a searchable term. Visitors to SADA’s website who are unsure how to find an article, or page, or specific content may enter search terms in the search box provided on the website. Google’s own search engine then crawls the website and returns pages with content matching the visitor’s request. SADA hopes this will help make the new site easier to navigate, and more meaningful to website visitors.