5 reasons to get excited for SADA Ground School 2025

The conversation around AI has shifted from “what if?” to “how do we actually do this?” The challenge now is moving from theory to execution, and SADA Ground School is here to bridge that gap, giving you the tools and expertise to make AI work for you.

This highly anticipated full-day digital event will be held on Tuesday, Sept. 16, and it’s completely free. This is your chance to move beyond the theoretical and get a clear, actionable roadmap for putting AI into production, where the real ROI begins. This event is designed for a diverse audience of business leaders, IT professionals, and cloud enthusiasts. You can customize your own agenda by attending only the sessions most relevant to you. Even if you can’t join us for the live event, simply registering ensures you’ll get access to all the sessions on demand to watch at your convenience.

With a powerful lineup of speakers from SADA, Google Cloud, and customer organizations, this event promises to be an invaluable learning experience. You’ll hear from experts who live and breathe this work daily, sharing honest insights and real-world stories from the front lines of AI implementation.

To give you a better idea of what awaits, here are five things you can look forward to at SADA Ground School 2025:

1. Get a big-picture view from keynote speaker, Futurist | Founder of WAYE | Tech Host Sinead Bovell

SADA Ground School and keynote speaker: futurist Sinead Bovell
Sinead Bovell, Futurist | Founder of WAYE | Tech Host

Tired of the same old keynotes? Us too. That’s why we’re kicking off SADA Ground School with a live fireside chat between two incredible minds: Futurist | Founder of WAYE | Tech Host Sinead Bovell and our own CTO, Miles Ward!

They’ll be digging into “The Futurist’s Playbook,” discussing how to build a smart AI trajectory for long-term growth. Expect a candid, insightful conversation that will arm you with practical advice for the year ahead.

2. Overcome real-world hurdles and put AI into production

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It’s one thing to have a great AI idea—it’s another to get it working in the real world. This year’s event tackles the messy, real-world challenges you won’t find in a technical manual. You’ll get insights from candid conversations about navigating ethical landmines, securing budget, and overcoming compliance blockers. Learn how to move past the “hype” and “paralysis” to create a secure governance framework that actually supports innovation.

3. Discover a jam-packed agenda with sessions for every interest

A woman works on her laptop, actively engaging with AI tools and concepts. This image reflects the hands-on, practical agenda of SADA Ground School, demonstrating how participants will gain the skills to make AI work for them.

From high-level strategy to hands-on technical deep dives, the Ground School agenda is designed to cover every angle of AI implementation. You’ll find sessions on everything from security to productivity and beyond. Just a few of the can’t-miss sessions include:

  • AI on the front lines: a no BS dialogue on hype, headaches, and high-value wins
  • Overcome shadow AI and compliance blockers
  • Supercharge your enterprise with Google Agentspace
  • Gemini for Workspace: real-world use cases

Visit the website to see the full agenda and start building your custom schedule.

4. Learn how to transform your organization with Google’s latest tech

A diverse group of business professionals collaborates around a laptop, discussing AI implementation and practical solutions. This image represents the collaborative and business-focused nature of SADA Ground School's approach to technology.

Turning AI ideas into reality means using the right tools. At Ground School, you’ll discover how to use Google’s leading-edge AI technology to help you build, innovate, and grow. This is your chance to learn how to supercharge your teams with Google Agentspace, a solution that combines Gemini’s AI with Google-quality search and your company’s proprietary data. You’ll also get a deep dive on Gemini Code Assist for accelerating software development and see real-world use cases for Gemini within Google Workspace to boost your productivity. We’ll explore these and other groundbreaking AI solutions designed to help you solve your most complex business challenges.

5. Hear from leaders pioneering in their industries

A woman speaking confidently into a microphone at a conference, representing thought leadership and expert guidance. This image signifies the authority and expertise of SADA's presenters, who provide the tools and knowledge to navigate the challenges of AI adoption

This is your chance to learn directly from the best in the business. Get insights from SADA and Google leaders, as well as customers who are already using AI to transform their organizations. Their real-world insights will give you the strategic and technical knowledge you need to succeed.

Ready to stop talking about AI and start doing it? Register for SADA Ground School 2025 today!

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    SADA, An Insight company, provides thought leadership, announcements, and insights related to Google Cloud products and services to organizations of any size, in every industry.

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