Episode 3

Marketing’s Role & Impact on Brand and Sales in the Cloud Era

Tony Safoian
CEO, SADA

Narine Galstian
CMO, SADA

Marketing plays a huge role not only in increasing brand awareness but also in driving lead generation and sales. Sit down with SADA CMO, Narine Galstian, as she discusses how SADA positions itself in the Google Cloud ecosystem to align with executives’ vision for the cloud. Walk through how marketing works with branding, demand generation and sales tactics, and digital efforts in an integrated marketing approach aligned with Google Marketing teams and solutions selling. In the digital era, marketing is no longer a one-touch approach and Narine explains how SADA’s GTM strategy with Google is not only a top-down approach but also bottom-up.

Host: Tony Safoian
Guest: Narine Galstian

Connect on Twitter:
https://www.twitter.com/SADA
https://www.twitter.com/Safoian
https://www.twitter.com/ngalstian

Connect on LinkedIn:
https://www.linkedin.com/company/sada/
https://www.linkedin.com/in/safoian/
https://www.linkedin.com/in/ngalstian/”

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