2024 CRN Channel Chiefs Title Awarded to Four SADA Leaders

CRN has named four SADA leaders to the prestigious 2024 CRN® Channel Chiefs list

Los Angeles, CA, February 5, 2024 – SADA, An Insight company, announces that CRN®, a brand of The Channel Company, has named four of its leaders to the prestigious 2024 CRN® Channel Chiefs list, which recognizes the IT vendor and distribution executives who are driving strategy and setting the channel agenda for their companies.

The following SADA leaders are recognized on the list:

  • Michelle Ambrose, Senior Vice President of Strategic Partnerships
  • Nikki Harley, Vice President of Ecosystem and Solutions
  • Brian Hoard, Director, GTM Strategy & Sales Transformation
  • Michelle D’Aquino, Director of SaaS Alliance Program

In 2023, these leaders helped implement a new outcome-centric GTM strategy and develop new go-to-market customer solutions incorporating a customer-for-life mindset. New partners and expanded engagement with partners enabled SADA to build holistic, best-fit solutions for customers and drive meaningful business outcomes. 

SADA prioritized placing a strategic focus on the Google Cloud Marketplace in 2023, establishing and scaling Marketplace partnerships across more than 50 ISVs, and leading the reseller motion in GCP. 

Google Cloud awarded SADA as the 2023 Global Sales Partner of the Year, its 6th year in a row receiving Partner of the Year award recognition. In addition, at MariaDB plc’s global user and developer conference, SADA was announced as the 2023 Partner of the Year in the company’s inaugural Wavemaker Awards for embracing collaboration and ensuring our success by going above and beyond so our customers only experience smooth sailing.

“I’d like to congratulate our SADA leaders selected to this prestigious list and thank them for their strategic work with partners to jointly extend our reach with Google Cloud. Our ecosystem of partners remains critical to our success, and we look forward to working with them to continue to develop new and integrated partner solutions to continue supporting our customer’s diverse needs,” said SADA CEO Tony Safoian. 

The Channel Chiefs list, released annually by CRN, showcases the top leaders throughout the IT channel ecosystem who work tirelessly to ensure mutual success with their partners and customers.

“These channel evangelists are dedicated to supporting solution providers and achieving growth by implementing robust partner programs and unique business strategies,” said Jennifer Follett, VP, US Content, and Executive Editor, CRN, at The Channel Company. “Their efforts are instrumental in helping partners bring essential solutions to market. The Channel Company is pleased to acknowledge these prominent channel leaders and looks forward to chronicling their achievements throughout the year.” 

CRN’s 2024 Channel Chiefs list will be featured in the February 2024 issue of CRN® Magazine and online at www.CRN.com/ChannelChiefs. 

About The Channel Company  

The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers and end users. Backed by more than 40 years of unequalled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com   

© 2024. CRN is a registered trademark of The Channel Company, LLC.  All rights reserved.

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