SADA, an Insight company and a leading Google Cloud partner, is further enhancing its ability to deliver innovative solutions and services to customers, as evidenced by the recognition of two key leaders on CRN’s prestigious 2025 Channel Chiefs list. Michelle Ambrose, SVP, Partnerships & International GTM, and Nikki Harley, Vice President, Partner Ecosystem and Marketplace, have been recognized for their pivotal roles in driving partner success and innovation within the Google Cloud ecosystem.
SADA leaders championing partnership and innovation
Michelle Ambrose spearheaded the development of a comprehensive strategy for managing Google Cloud’s business, stakeholder relationships, and strategic initiatives. Under her leadership, SADA, Insight, and Google have seen significant pipeline generation and a successful expansion into the EMEA region. In 2024, Michelle furthered SADA’s commitment to partner success by establishing a services focus within the partnership strategy, expanding the types of partnerships that directly contribute to the company’s growth.
Nikki Harley led a team responsible for developing innovative solutions harnessing Google Cloud Native products and key ISV partnerships. She built and nurtured a thriving partner ecosystem, fostering collaboration and joint go-to-market efforts that have delivered exceptional customer results. Nikki’s team created new solutions by combining Google Cloud’s offerings with third-party solutions and SADA’s professional services. This focus on collaboration across teams has enabled SADA to drive substantial co-sell initiatives, leading to meaningful customer outcomes.
“Michelle Ambrose and Nikki Harley are exemplary leaders who consistently champion collaboration and innovation to drive mutual success with our partners,” said Dana Berg, CEO at SADA. “Their dedication to building strong relationships within the Google Cloud ecosystem has been instrumental in our customers’ success at SADA, and we are thrilled to see their continued recognition with CRN’s Channel Chiefs distinction. Together with partners like Google Cloud, our experts are helping solve our customers’ technology challenges through the transformative power of Google Cloud to help them achieve their full potential.”
SADA’s commitment to partner success is further underscored by its recent achievements. The company was named Google Cloud’s 2024 Global Sales Partner of the Year for the seventh consecutive year, highlighting its outstanding customer service and expertise. Additionally, SADA received Google Cloud’s 2024 Partner of the Year Award for Specialization: Location-Based Services, and was recognized by GitLab as the AMER Emerging Partner of the Year 2024.
SADA is a Marquee Sponsor at Google Cloud Next, taking place April 9-11, 2025, at Mandalay Bay in Las Vegas. Learn more about SADA’s Google Cloud partnership here.
About CRN® Channel Chiefs
The Channel Chiefs list is an annual showcase of top IT vendor and distribution executives who are driving channel strategy and success in their organizations. Listed executives are lauded for their channel leadership and innovative approaches to partner programs, marketing initiatives, and sales strategies forged with the IT channel community in mind. The 2025 CRN® Channel Chiefs list will be featured in the February 2025 print issue of CRN® Magazine and online beginning February 3 at www.CRN.com/ChannelChiefs.