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Episode 39

Earning Customers’ Business by Shifting Away From Traditional Enterprise Software Models

  • Tony Safoian


  • Nathan Rader

    Chief Revenue Officer, Parsable

March 17, 2020

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Nathan Rader is currently the Chief Revenue Officer at Parsable, but has spent more than 20 years in technology, with 11 of those years being at Google Enterprise. In this episode, we discuss Nathan’s extensive background in the industry, how the enterprise software business model has evolved, and how to enable customers to become self-sufficient. Creating the best product is no longer enough; in order to gain market share, subscription-based business models need to focus on customer retention by helping clients throughout their journey, not just deployment. Tune in to hear how that can be achieved along with other lessons Nathan learned at Google that he is now carrying through at other organizations.

Host: Tony Safoian
Guest: Nathan Rader

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