Lusine Yeghiazaryan
Chief Financial Officer
Lusine Yeghiazaryan serves as the Chief Financial Officer (CFO) at SADA and is responsible for all aspects of finance strategy, revenue and sales operations, accounting, and financial reporting. Prior to her current role, Lusine was the first independent member of SADA’s Board of Directors, leaving the board seat in May 2021 to join the executive leadership team as the Company's CFO.
Lusine’s expertise and extensive experience in Technology and Biotechnology industries include corporate strategy, finance transformation, M&A due diligence, IPO readiness, audit and assurance, design and optimization of financial processes and controls, and enterprise risk management.
Prior to SADA, Lusine was VP Finance, IA and Internal Controls at GoPro, Inc., leading the pre-IPO ICFR readiness and post-IPO financial reporting processes, internal controls, and enterprise risk management. Prior to GoPro, Lusine held financial advisory management roles with Deloitte & Touche, LLP, where she was responsible for delivering highly visible projects to multiple Silicon Valley and global clients in technology, retail, and biotech industries. Earlier in her career, Lusine was an expatriate on assignment in the United Kingdom as a Finance PMO of European operations with Diebold Nixdorf Corporation. In her role, Lusine supported the explosive international growth and the integration of newly acquired subsidiaries in 12 European countries.
Lusine holds an MBA in Finance and Strategy from UC Berkeley Haas School of Business, and BS in Finance/Accounting, with a minor in Information Technology, from Walsh University.
Passionate about education and opportunities for women, Lusine serves on the Board of Trustees of the American University of Armenia (AUA), is currently an advisor at Berkeley SkyDeck Accelerator, and is the founding member of the SF chapter of Armenian International Women Association (AIWA).
What we're up to
Mastering data management with SADA’s BigQuery Data Crash Course
Sign up for SADA's Data Crash Course, a series of presentations on data management with Google BigQuery, scheduled virtually from October 25 to November 15, 2023.
Case study: Onna leverages SADA’s services and programs to strengthen security and extend marketing reach
Onna validates their security posture with a Cloud Security Confidence Assessment and accelerates go-to-market strategy with SADA’s SaaS Alliance Program
5 things every CMO should know about generative AI for marketing
Explore top considerations for CMOs considering generative AI for marketing, including GenAI for SEO, and Duet AI workflows
Implementing custom asset intelligence on GCP with Security Command Center Premium
Learn how asset queries, included with GCP’s Security Command Center Premium, help identify security risks, troubleshoot issues, and determine service compliance.
SADA’s Google Workspace Roadshow showcases the latest generative AI tools
Sign up for SADA’s Google Workspace Roadshow, a 7-city tour of generative AI, productivity and collaboration innovations, and Duet AI.
Empowering Call Centers: The Thrio Journey & the Power of AI
Explore Thrio's AI-powered CCaaS, blending human touch with automation. Dive into the future of AI with GenAI & see how they're shaping customer experiences.
Meet the Team
Chief Technology Officer
Chief Marketing Officer
Vice President, People Operations
Chief Operating Officer
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