SADA selected as Google Cloud Sales Partner of the Year – North America 2021

SADA Says | Cloud Computing Blog

By SADA Says | Cloud Computing Blog

SADA selected as Google Cloud Sales Partner of the Year

We’re proud to announce that SADA has been recognized as the Google Cloud Sales Partner of the Year – North America 2021 for outstanding accomplishments in the Google Cloud ecosystem, delivering transformational services to organizations across multiple industries.

“It’s a great honor to be recognized once again as Google Cloud’s Sales Partner of the Year. Our brand pillars to be bold, dynamic, and nonstop, and our Core Values are at the foundation of every customer engagement resulting in customers for life,” says Tony Safoian, President and CEO of SADA. “I’m so proud of what we have accomplished as a team, together with Google Cloud, our alliance partners, and our customers. We’re only just beginning!”

“Through accelerating customers’ time to value, progressing the greenfield with innovative campaigns and thought leadership opportunities, as well as building deep and lasting relationships as a trusted partner for customers, SADA has continued to ensure they have aligned their vision of success with Google Cloud,” said Bronwyn Hastings, Google Cloud Corporate Vice President, ISV Ecosystems & Channels. “SADA will continue to elevate our partnership and amplify our impact as they bring the transformative power of Google Cloud to more enterprises in North America and regions globally.” 

Landmark initiatives

In 2021, SADA innovated, expanded, and developed new services to better serve customers around the world. 

We launched the SaaS Alliance Program to help ISVs and Digital Natives accelerate their growth and maximize their investment in Google Cloud, growing the program more than 350% in the first year, with companies such as Teradata, Quantum Metric, Premise, and Lumapps joining the program. 

In addition, SADA launched the POWER line of service products to offer customers packaged services based on industry best practices, with clearly defined production milestones, training, and deliverables. Developed around repeatable, consistent methodologies and delivered by world-class Solutions Architects, Cloud Engineers, and Product Managers, SADA POWER service products are fine-tuned to reduce risk and accelerate time to value.

“It’s abundantly clear to us that going all-in with Google Cloud was one of the best decisions we’ve ever made. We recognize SADA is in a sweet spot–we’ve been helping organizations transform for long enough that our bench of talent is deep and experienced and has an intimate understanding of industry best practices,” Safoian said. 

Our incredible growth in the past few years means we’ve brought on new perspectives and renewed energy precisely when cloud innovation is getting amplified across the board. This is the perfect time to seize the power of digital transformation in the cloud, and SADA is better equipped than ever to make it happen.

Looking ahead

SADA’s vision to help organizations of any size and in every industry transform with Google Cloud continues in 2022 with bold new initiatives in Healthcare and Life Sciences, Financial Services, Sustainability, Media & Entertainment, Emerging Businesses, and myriad other areas of focus. Be sure to visit this blog for weekly announcements on what’s new.

And save the date, September 14-15,  for SADA Impact, an inspiring live and virtual summit that will empower attendees with impactful customer transformation stories, showcase the latest Google Cloud innovations, evaluate tech trends and provide expert insights, and provide networking opportunities to connect with Google and SADA leadership along with our alliance partners.


Our expert teams of consultants, architects, and solutions engineers are ready to help with your bold ambitions, provide you with more information on our services, and answer your technical questions. Contact us today to get started.

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