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Episode 190

From Local to Global: Madhive’s Rise in Streaming Ad Tech

  • Tony Safoian

    CEO of SADA

  • Spencer Potts

    CEO of Madhive

October 15, 2024

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In this episode of SADA’s Cloud and Clear podcast, host Tony Safoian sits down with Spencer Potts, CEO of Madhive, at Madhive’s New York headquarters. Together, they discuss:

  • The transformative journey of Madhive, diving into the company’s origins and how it’s shaping the future of connected television. 
  • Spencer shares insights on how Madhive is helping advertisers reach audiences through streaming platforms, the challenges of accurate ad targeting, and the impact of their recent acquisition of Frequence.
  • Spencer reflects on Madhive’s partnership with SADA and Google Cloud, which has powered their growth, enabling Madhive to provide tailored digital solutions for small and medium-sized businesses. 

Learn more about the evolution of Madhive’s technology, the cultural values driving the company, and what’s next for Madhive as an industry leader in the fast-paced world of streaming and digital advertising.

Tune in to this compelling episode, and don’t forget to LIKE, SHARE, & SUBSCRIBE for more insightful content! ✅

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Host: Tony Safoian, CEO of SADA
Guest: Spencer Potts, CEO of Madhive

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