5 companies that reduced costs with Google Cloud and SADA

SADA Says | Cloud Computing Blog

By SADA Says | Cloud Computing Blog

If you’re involved in your company’s finances, you’ll inevitably end up in a meeting in which an executive looks up from a spreadsheet with a puzzled expression on their face and asks two terrifying words: “What’s this?” 

Justifying your cloud spend is a weighty responsibility. You don’t want to end up the person who worked hard to justify spending the company’s money on a system or platform that becomes instantly out of date, or buys more storage than you actually need. 

At SADA, we get it. We love saving money and optimizing our spend, too. Says SADA Director of FinOps Rich Hoyer, “SADA manages millions in annual GCP consumption across numerous customers, so we have extensive knowledge of customer spending patterns–both desirable and undesirable patterns! We are able to leverage these learnings across all of our customers, so that the practices of the high achievers can benefit less experienced customers. The practice also offers direct FinOps consulting for customers experiencing particularly acute challenges managing their spend.”

Here are just a few examples of how cost-conscious customers found that going Google with SADA had a positive effect on their balance sheet. 

1. TripStack saves big on infrastructure

Toronto-based TripStack is driven to find the best airfare deals for their 4.8 million travelers annually. Their platform analyzes billions of price points to build the cheapest and best flight itineraries and returns the results via the TripStack API in less than a second. So it’s no surprise that the company is equally committed to keeping their infrastructure costs down. 

With SADA, TripStack set out to lift and shift their comprehensive platform responsible for tens of millions of transactions a day from a prior provider to GCP. SADA’s recommendations included load-balancing, node pools, node auto-repair, automatic scaling, automatic software upgrades, and logging and monitoring. The result: 50% savings on infrastructure. 

2. Apollo.io halves cloud spend with SADA and GCP

Engagement acceleration platform Apollo.io empowers sales representatives to dramatically increase their number of quality conversations and opportunities. Users learn who to target, how to reach out, and what to say at speed and scale. When Apollo.io began to experience massive scaling of their own, they reached out to SADA to migrate their cloud infrastructure to GCP. 

Moving to GCP meant cutting their cloud infrastructure costs by half. Better yet, saving big on infrastructure meant the company was better positioned to take advantage of innovations like Google Cloud’s Speech-to-Text API. 

3. Cost savings are “cherry on top” for Vida Health

Few industries are as complex as healthcare, and for Vida Health this meant managing multiple cloud providers to ensure the security for patients while reducing the pain of their IT department. Moving from AWS to GCP with SADA halved the online healthcare provider’s cloud spend and freed up time to deliver care to patients even more efficiently. 

According to Amol Kher, Vida Health CTO, “When you combine cost savings with the benefits of better security, reliability, developer happiness and time to market, cost savings are the cherry on top. I would have migrated from AWS to GCP even if there was no cost difference.”

4. Kiana Analytics saves money, develops life-saving applications

A fast-growing company that supplies GDPR, CCPA and other privacy compliant location solutions to corporate campuses, education facilities, factories, hospitals, and elderly care facilities, Kiana Analytics tackled the pandemic head-on. As they managed the data meant to ensure the safety of a variety of facilities, they turned to SADA to fine-tune their cloud usage, reduce additional spend, and enable future cost savings.

By collaborating with SADA’s technical account management team, Kiana decreased their cloud computing costs up to 40%. What’s more, SADA was also able to work with Kiana on a run-rate to better predict future costs.

5. Evite finds reasons to celebrate with savings and growth

When the pandemic arrived, social life went into hibernation. This hit Evite especially hard, as their business model is based on fun and easy ways for people to get together. They saw their traffic reduced to one-fifth of pre-pandemic levels, and knew they needed to quickly pivot. 

SADA showed Evite how to use GCP tools to optimize resource consumption. The Technical Account Management team at SADA also provided information for saving on infrastructure over the medium term. This enabled Evite to scale infrastructure up and down with end-user demand.

In the end, Evite found a big reason to celebrate. By seizing the opportunity to reinvent their business with products such as unlimited virtual parties, e-gift cards, and party planning Evite experienced triple-digit year-over-year (YoY) growth

There’s a lot to learn from these examples and more about how to save money during digital transformation. Learn more about how to optimize your cloud spend with our cost segmentation guide.


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