SADA was one of the first ten partners at launch of Google Apps and has remained a significant player in the space, through its experience and continual feedback working with Google to contribute to the development of the Google Apps partner channel.
Safoian told ChannelWeb correspondent Scott Campbell that Google has “done a tremendous job of not only continuing to streamline the actual mechanics of how it works, but in communicating the value proposition for resellers. They understand more the managed services model. The introduction of Google Apps into our services offering is not going to cannibalize what we do but enhance our business,” said Safoian. “It’s fair to say we’ve learned a lot from one another. They have always been receptive to feedback. They never pretended to know all the answers.”
In his piece Campbell makes the point Google’s view is that managed service providers such as SADA are likely a better fit for the reseller role than strictly product focused resale organizations. Campbell states that MSPs’ tendency to have longer term relationships with clients goes towards more likely success in their channel.
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One of the first 10 Google Apps for Enterprise partners worldwide and initial contributor to the Google Apps Open Source provisioning tool kit, SADA Systems, Inc. has developed an proven track record in successful implementations of Google Apps solutions for the higher education market. SADA works closely its clients to create custom, leading edge solutions that strategically meet their business and institutional objectives. For more information please visit our website at www.sada.com.