SADA has joined Insight Enterprises, expanding our customer reach and global services delivery scale to add greater value to our customers.

SADA Says | Cloud Computing Blog

By SADA Newsroom

Today, we’re very excited to announce that Insight Enterprises has completed the acquisition of SADA. As one of the largest dedicated Google Cloud Premier Partners  and 6X Google Cloud Partner of the Year, we are joining forces with Insight to offer even more industry-leading cloud solutions to our clients. Insight will substantially increase its cloud services capabilities by adding deep Google Cloud expertise and meet the growing demands of our clients for multicloud solutions.    

Collectively, our deep cloud expertise enables us to better serve customers around the world with advanced solutions, and bring Google Cloud services and solutions to more customers than ever before. 

We’ll help accelerate Insight scale as a Solutions Integrator and give customers looking for a trusted multicloud vendor a trusted and respected market choice, as recognized in the Gartner Magic Quadrant for Public Cloud IT Transformation Services. 

Expertise and scale

SADA is one of Google Cloud’s largest global partners and one of Google Cloud’s top partners for Generative AI. As a Google Cloud partner for the past 16 years, our teams have deep and broad knowledge of the Google Cloud ecosystem, delivering cloud ecosystems across Google Workspace, Google Cloud Platform, Maps and Location Intelligence, as well as in GenAI, Security, and Data solutions.

SADA’s approximately 850 teammates in North America, UKI, Armenia, and India will join Insight’s 13,000+ global teammates.

“SADA’s unique partnership with Google Cloud will enhance our ability to serve clients who operate across multiple clouds, and accelerate adoption of widely sought after technologies like GenAI, using powerful tools like the Vertex AI platform.” 

Dee Burger, North America President, Insight

“We bring to Insight both a strong technical and service reputation within the Google Cloud ecosystem and deep expertise in the Google Cloud portfolio of solutions. Insight’s resources, global client base and broad technology partnerships will allow us to expand faster into new markets and bring the power of Google Cloud to even more clients.”

Tony Safoian, President & CEO, SADA, An Insight Company

Benefits and FAQ

What was announced?

Insight Enterprises has acquired SADA. Insight is a Fortune 500 solutions integrator helping organizations accelerate their digital journey.

Who is Insight?

Insight Enterprises, Inc. is a global Fortune 500 Solutions Integrator helping accelerate transformation by unlocking the power of people and technology. They architect, build, and manage solutions for complex IT environments. Their digital transformation services include deep expertise in cloud, data, AI, cybersecurity, and intelligent edge, augmented by long-standing relationships with 6,000+ technology partners. By quickly and effectively delivering best-fit solutions, Insight helps clients simplify modern business processes to improve customer and work experiences, business intelligence, efficiency, and growth. 

Why did Insight choose SADA, and what are some key benefits for our combined customers and partners?

  • Market reputation – strong technical and service reputation within Google Cloud, combined with deep expertise in the Google Cloud ecosystem.
  • Mutual growth potential – robust solutions catalog designed to drive value and big outcomes for customers.
  • Alignment with culture – clear alignment of culture and values, committed to employees, customers, partners, and communities, driven to facilitate positive change and do the right thing every day. 

Who advised on the transaction?

Goldman Sachs & Co LLC served as exclusive financial advisor, and Fenwick & West LLP served as legal advisor to SADA.


Speak with our media team.

Reach out to the media relations team to request an interview and gain a better understanding of how, together, SADA and Insight will transform organizations of all sizes.

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