Reltio helps enterprises leverage customer data to win in the experience economy


Reltio helps enterprises leverage customer data to win in the experience economy


Most companies are undergoing transformations so they are better positioned to compete in the experience economy. One of the biggest obstacles holding them back from delivering connected customer experiences across all touchpoints is the state of their customer data. For most companies, their customer data is siloed, disconnected and fragmented.

Founded in 2011, Reltio’s vision is to help companies power connected customer experience with connected data. Reltio Connected Customer 360 is a SaaS platform built on a cloud-native, big data architecture that features graph technology and machine learning. With this platform, companies can optimize business agility, realize breakthrough scalability, and maximize the potential of artificial intelligence to deliver the big ideas that yield big results.

The Reltio platform delivers connected customer data that enables organizations to boost customer acquisition, retention and lifetime value with hyper-personalized customer experiences across all touchpoints. It helps companies accelerate revenue growth by rapidly launching new offerings and supporting new business models. It also simplifies compliance with data privacy regulations, such as the EU’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Innovative Global 2000 in life sciences, healthcare, financial services, insurance, retail, CPG, high-tech and travel, and hospitality trust Reltio to manage the data that matters most to their businesses.

Forrester Research places Reltio as a top industry leader in its 2019 Master Data Management Wave™ report, noting, ”Reltio uses machine learning, knowledge graph, graph database, auto-optimization of storage, and embedded analytics to provide one of the most versatile MDM products on the market and one of the few ready to evolve into MDM’s third generation.”

Business challenge

“Reltio was born in the cloud and the Reltio Connected Customer 360 was architected to support multiple public cloud providers so that our customers can take advantage of the value each one offers,” said Anastasia Zamyshlyaeva, Co-Founder and Chief Architect. Today, the platform is available on Google Cloud Platform (GCP) and Amazon Web Services (AWS), with Microsoft Azure on the roadmap.

In its early stage as a Google Cloud Platform Partner, Reltio utilized App Engine, BigQuery, and Cloud Datastore, but soon desired to leverage GCP’s full suite of comprehensive computing services. To maximize its existing GCP implementation, Reltio needed a partner with deep GCP experience to help it perform a lift and shift migration of its platform – which Reltio wanted to have accomplished within just two months.

Partnership with SADA

Reltio’s partnership with SADA began through a positive reference from Google. SADA’s team provided consultative services addressing Reltio’s overall goals and challenges, developing a project plan for the lift and shift from AWS, and providing project management services to Reltio’s team on timing and deliverables for each step of implementation.

To begin, SADA advised Reltio on areas where the company had previously been bootstrapping its GCP efforts, such as Cloud Pub/Sub and streaming capabilities. SADA helped Reltio minimize costs and optimize performance platform-wide.

SADA’s experts also ensured that Reltio’s staff were skilled on the new GCP services they would be using prior to implementation, including Kubernetes and GCP databases. Five of Reltio’s developers were trained on GCP’s machine learning tools through Google’s Advanced ML Solutions Lab, which opened up a new direction and market opportunity for the company.

“We really had great support from the SADA and Google teams. They have a lot of experience executing these kinds of lift-and-shift projects for other cloud providers so we didn’t experience many challenges during the migration. After the successful two-month implementation, we had customers immediately leverage our platform in the Google Cloud.”

— Anastasia Zamyshlyaeva, Co-Founder and Chief Architect, Reltio

SADA’s team continues to provide Reltio with assistance in a variety of areas, including technical support, optimizing costs, and accelerating the adoption of additional services. For example, SADA recently worked with Reltio to optimize its CI/CD by reworking its Chef and Terraform code.


Reltio’s utilization of GCP has expanded to a wide portfolio of features and services, including GKE, BigTable, BigQuery, Datastore, Dataproc, Dataflow, Dataprep, Data Studio, GCS, and Pub/Sub. The company and its customers are now enjoying all of the benefits of a true multi-cloud environment, including:

  • Performance and cost optimization.
    Reltio can now run workloads in cloud environments that maximize performance and optimize cloud cost.
  • Alleviate competitive concerns from retailers.
    Some of Reltio’s retail customers are uncomfortable using AWS due to Amazon’s expansion into their vertical market and appreciate being able to choose GCP instead.
  • Disaster recovery (DR) plan.
    Now that Reltio leverages multiple cloud providers, it is able to fail-over to one cloud if the other is down.
  • Data locality issues.
    Reltio’s customers store sensitive personal identifying information (PII) in the company’s MDM solution, and data locality is critical. More cloud providers mean more data centers, allowing Reltio to deploy within the region that best meets each customer’s needs.
  • New data tools for customers.
    Reltio’s customers now have new ways to work with data from Reltio’s data repositories, such as functionality around matching and data quality. Since all customers can leverage these services, they are benefitting from Reltio’s GCP implementation regardless of where they are running their workloads.

Reltio’s first line of support is the SADA Technical Account Management (TAM) team. “With SADA, we get a more personalized approach to problem-solving and an understanding of the context for any issue we encounter,” said Zamyshlyaeva.

“A lot of companies underestimate the importance of access to outside expertise. SADA’s team is eager to help, and they have been a very good partner – they go the extra mile. Working with SADA has enabled us to grow rapidly. Reltio’s vision is to fuel the experiences of the future that matter most to our customers. Thanks to GCP and SADA, we are able to fulfill our mission and vision faster.“

— Zoltan Gombosi, VP Engineering, Reltio


INDUSTRY Software & Technology


COSTS Optimized

Working with SADA has enabled us to grow rapidly. Reltio’s vision is to fuel the experiences of the future that matter most to our customers. Thanks to GCP and SADA, we are able to fulfill our mission and vision faster.”

— Zoltan Gombosi, VP Engineering, Reltio

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