FEVO Selects SADA and Google Cloud to Support the Company’s Global Business Expansion

SADA will support FEVO’s growing global footprint by helping modernize the company’s core applications and services with the power of Google Cloud

LOS ANGELES, Calif. (July 18, 2023) – Today, SADA, a leading business and technology consultancy, and award-winning Google Cloud partner, announced it was recently chosen by FEVO, a leading social commerce company that lets friends shop together on any website, to support FEVO’s rapid expansion and cloud modernization efforts.

Since its inception in 2016, FEVO has been a pioneer in social commerce, introducing industry-first sharing and networking tools into the ticketing process for nearly 1,000 blue-chip brands in sports, music, and live entertainment. Now, with an expansion into new markets and verticals underway, FEVO has tapped SADA to assist with security, development, and optimization efforts as it migrates its services to Google Cloud. 

“It’s terrific to be able to rely on an expert partner to manage our migration to Google Cloud,” said FEVO Founder, CEO & President Ari Daie. “This allows our internal product and engineering teams to focus on what they do best: build and launch world-class products for the nearly 1,000 partners we currently serve while innovating new solutions for new markets as we prepare for the next evolution of our company.” 

SADA’s unique “Cloud Concierge” services will ensure that FEVO benefits from Google Cloud’s trusted, global infrastructure. The move will allow FEVO to make a bigger impact and drive innovation within the e-commerce space, with Google Cloud seamlessly maintaining the code-based infrastructure of the company’s everyday needs while helping it prepare for the challenges of tomorrow. This includes a variety of projects, including the optimization of FEVO’s core services and applications and the migration of existing workloads from legacy providers like AWS onto Google Cloud. 

“Throughout our time working with the FEVO team, we’ve watched firsthand how they are disrupting the current status quo and offering a more interactive, social ticketing experience for live events globally,” said Tony Safoian, CEO of SADA. “Our experts will help the FEVO team continue to set the standard for social e-commerce within a secured environment, modernize its core services, and build industry-changing products that scale by harnessing the power of Google Cloud.”

“We are excited that Google Cloud infrastructure will support FEVO’s modernization and growth as they scale their applications to more partners,” said Kip Schauer, Global Head of Media, Entertainment, & Gaming Partnerships at Google Cloud. “With migration services from the SADA team, FEVO and its growing ecosystem of partners can utilize low-latency, highly secure cloud solutions, and applications and consistently deliver excellent experiences to consumers.”

SADA, a multi-year award-winning Google Cloud partner, works exclusively with customers on Google Cloud to accelerate innovation with efficient, customized solutions. Considered a must-have, rather than an add-on, SADA harnesses its 20+ years of experience and the power of Google Cloud to help customers activate the features and tools they need when they need them. Click here to learn more about SADA’s cloud expertise and services.

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