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Episode 69

Redefining and reinventing brand identity with ‘forever’ company vision

  • Tony Safoian


  • Narine Galstian


  • Margaret Molloy

    CMO, Siegel+Gale

  • Matthias Mencke

    Group Creative Director, Siegel+Gale

October 20, 2020

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Just one week after the launch of SADA’s rebrand, Margaret Molloy, CMO and Matthias Mencke, Group Creative Director, from Siegel+Gale join us to discuss the process of creating a new brand for a “forever” company. They reveal their views on branding in this new world and best practices for activating a new brand. From their first impression of SADA to the rebrand launch, Molloy and Mencke walk through the creative process and explain how they created visuals to reflect the spirit of SADA.

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