“SADA Systems advised us in getting everything set up in a way that made sense for our business. I’m not a developer myself, but SADA did a great job helping me understand everything they were setting up for us. Having that level of guidance really enabled us to leverage the technology from the beginning.”

Patrick Aluise SVP, Head of Digital and Augmented Reality, Moviebill

/ Blog / Customer Stories / Moviebill Publishes Augmented Reality Content for Film Buffs, Leveraging the Scalable Infrastructure of Google Cloud Platform to Handle User Engagement Spikes

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Moviebill Publishes Augmented Reality Content for Film Buffs, Leveraging the Scalable Infrastructure of Google Cloud Platform to Handle User Engagement Spikes


Avengers fans waited three years for the release of the latest blockbuster in the Marvel Studios series. The film, Avengers: Infinity War, formally opened in the United States and other countries on April 27, 2018, breaking box office records and going on to become 2018’s top-grossing film to date.The same weekend, a startup called Moviebill made its debut. Just as Broadway theatergoers receive a free Playbill about the show they’re attending, the premiere issue of Moviebill was laser-focused on Avengers: Infinity War and was hand delivered free to attendees of that film at the box office or usher stand, exclusively at Regal Cinemas across the United States. The full-color, 28-page Moviebill featured Augmented Reality (AR) opportunities on every page, such as behind-the-scenes videos, interviews, 3D characters, games, and other content. In the advertising-sponsored magazine, the promotions offered AR experiences as well. Moviegoers accessed the AR content by scanning Moviebill pages using the Moviebill plugin that is embedded directly into the Regal Cinemas mobile app and their smartphones’ camera.


“Google Cloud Platform (GCP) was the ideal solution to meet Moviebill’s needs,” says Seth Moffitt, Sales Solution Architect for SADA Systems, the Google Cloud Premier Partner that Moviebill engaged. SADA Systems was engaged early on to help Moviebill establish its business-critical, scalable cloud infrastructure. Moviebill leverages Firebase to develop its mobile app capabilities, track AR engagement, monitor performance, and take advantage of the ability to scale automatically within Google Cloud Platform. With Firebase, Moviebill programmers and developers don’t worry about scaling the mobile app to accommodate engagement spikes.


  • Recorded over four million augmented reality scans to date, making it one of the largest augmented reality programs in the marketplace
  • Paying only for what’s needed, only paying about 2% of their anticipated infrastructure costs
  • Focusing on programming and developing with their skilled resources since they aren’t focusing on managing their infrastructure
  • Refining their content with the analytics they get from using BigQuery in Google Cloud Platform, achieving 10% higher click-through rates with their content
  • Keeping content safe, secure, and secret before launch day

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