3 new executive hires expand SADA’s reach and vision

SADA Says | Cloud Computing Blog

By SADA Says | Cloud Computing Blog

We’re thrilled to announce three new members of SADA’s leadership team. All three cloud experts bring a depth of knowledge and track record of innovation to SADA’s growing services offerings. 

Peter FitzGibbon, Vice President, Professional Services

As VP of Professional Services, Peter will focus on further accelerating the growth of our professional services business across multiple practice areas, including Infrastructure, Applications, Data, Security, Migrations, and Productivity & Collaboration. Peter brings a set of broad experiences to the table, spanning Professional Services, Alliances, Product Management, and Global Delivery, all of which will be leveraged to propel SADA forward on our collective mission. Peter most recently led the Professional Services (ProServ) organization for Rackspace Technology, and prior to that spent over a decade at Accenture.  

John Veltri, Managing Sales Director, Google Workspace and Maps

As the leader of SADA’s Google Workspace and Maps sales practice, John is responsible for the growth and development of our specialty sales practice, focusing on both Productivity & Collaboration and Mapping services. Prior to his current role, John spent 18 years in Software and Technology sales, bringing to SADA experiences that span Business Development, Account Management, Specialist Sales, and Sales Management within the enterprise SaaS and Fintech verticals. John most recently led strategic account sales at the fintech start up Plaid. Before Plaid, John spent seven years at Google Cloud. He worked with large enterprise customers on their collaboration and cloud adoption efforts, including developing the Google Workspace Sales Specialist business and leading the North American Google Workspace Enterprise New Business team. 

David Carter, Director, Digital Assets

David leads SADA’s strategy around Digital Assets verticals. David brings over 25 years of working in the technology space, spanning verticals from Manufacturing, Defense, R&D, Education, and Finance, to most recently diving headfirst into the Digital Assets, Web3, and Blockchain industries. In his previous roles, David has built teams, platforms, and systems to support scaling, cryptography, and resilience in the industry. He’s a self-described Open Source and GCP convert, decentralization advocate, and lover of clean code, digital art, and the sci-fi potential of the Metaverse. David joins SADA most recently from Protocol Labs, the makers of IPFS (Inter Planetary Files System) and the Filecoin ecosystem, where he focused on Protocol’s strategy for building a sustainable founders network, DAO construction, and funding vehicles.

SADA CEO Tony Safoian is excited to welcome these cloud leaders to the team. “Peter, John, and David each bring deep industry experience and a vision for digital transformation to SADA that will empower our customers immeasurably across multiple verticals,” Tony said. “Their leadership is legendary. I couldn’t be more thrilled to welcome these three cloud superstars to SADA.”

About SADA
As a leading global provider of business and technology services, SADA empowers people to transform their work, their organizations, and the world. SADA teams have helped enterprise clients in healthcare, media & entertainment, retail, manufacturing and the public sector achieve their boldest ambitions and solve their most complex problems. A Google Cloud Partner with multiple Specializations, SADA delivers continuous innovation, strong partnerships and service excellence. This has led to numerous accolades and awards, including the Google Cloud Global Reseller Partner of the Year for 2018 and 2019, the Inc. 5000 Honoree list of America’s Fastest Growing Private Companies for 14 straight years, and the 2021 Inc. list of America’s Top 50 Workplaces.


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