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SADA Strengthens and Diversifies Leadership Team With Board Appointments



SADA Strengthens and Diversifies Leadership Team

SADA is pleased to announce that Lusiné Yeghiazaryan, Vice President Internal Audit, CAE (Chief Audit Executive) at GoPro, and Wendy M. Pfeiffer, CIO of Nutanix and Independent Director at Qualys, have been elected to our Board of Directors. The appointments reflect our desire to establish best-in-class corporate governance and lay a foundation for our continued accelerated growth.

“Lusiné’s background in professional services, financial governance, and risk management will be huge assets to SADA, as will Wendy’s guidance and expertise in technology strategy. The combination of their skills and experience provide us fresh perspective as we take SADA to the next level.”

— Tony Safoian, CEO at SADA

As the reigning Google Cloud Global Partner of the Year, we achieved our most successful year to date in 2019. We opened eight new offices in the U.S. and Canada, announced a partnership with AVANT Communications to sell Google Cloud licensing, expanded our scope of services, and continued our work with some of the largest brands, including Colgate-Palmolive, MadHive, MediaNews Group and the State of Arizona. SADA increased Google Cloud consumption and related services by 400% from 2018 to 2019.

Yeghiazaryan brings significant corporate governance, operational and risk management, technical accounting and financial reporting expertise to SADA. Prior to GoPro, Yeghiazaryan was a senior manager at Deloitte & Touche, LLP and spent over a decade delivering highly visible projects to multiple Silicon Valley and global clients in the technology, retail, and biotech industries. 

Lusine Yeghiazaryan Picture

“I’m thrilled to join SADA’s Board.I’ve followed the company for many years and admired its focus, commitment to customer success and rapid growth. I think my background in financial management and professional services can help the company reach new heights.”

— Lusiné Yeghiazaryan

Pfeiffer, meanwhile, brings considerable experience helping large enterprises adopt modern technologies. Before Nutanix, Pfeiffer led technology and operational functions for Robert Half, GoPro, Yahoo! and Cisco. She was recently named ORBiE’s Bay Area Enterprise CIO of the Year, the Fisher Center for Data Analytics’ CIO of the Year, and one of HMG’s Top Technology Executives. She was also ranked first on Enterprise Management 360’s list of Top 10 Tech CIOs, named one of Silicon Valley Business Journal’s Women of Influence, and listed as one of the National Diversity Council’s Top 50 Most Powerful Women in Technology. 

Wendy Pfeiffer Picture

“Judging by its tight bonds with Google Cloud and tremendous customer success, SADA is a company that clearly understands the needs of modern CIOs. I look forward to lending my technology, sales, and go-to-market experience to an already incredible leadership team.” 

— Wendy M. Pfeiffer

Click here for more information about SADA’s Leadership Teams.

With over 20 years of proven expertise in technical consultation and related services, SADA has become the go-to partner for successful business transformation. Speak to one of our experts today to learn how we can help you find the right solution to enable your company to participate fully in the digital economy.

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