The adoption of generative AI as a crucial component of organizations’ tech stacks has been staggeringly fast and deeply impactful. As organizations sift through competing AI platforms and identify use cases for powerful new capabilities like generative AI and data discovery, finding trustworthy partners who understand where this technology is headed can be crucial to long-term growth and success. SADA’s recently acquired Google Cloud Specialization, Generative AI – Services, underscores an understanding of what’s possible with this technology right now, and points to a future where GenAI services will be more integrated into innovative products than ever before.
In this blog post, we’ll look at three paths that SADA’s 11th Google Cloud Specialization in Generative AI – Services opens for you. How can you take advantage of SADA’s AI expertise and apply it to your business? If you’re concerned that maybe your business is too small or that AI isn’t relevant to your industry, now is a good time to re-examine your assumptions. There’s more to AI than generating pictures for Slides decks and drafting emails.
But first, let’s lift up the hood, so to speak, and explore how and why SADA earned this Specialization.
AI, built on Google Cloud’s tradition of innovation
One day, when the story of how AI took the world by storm is written (or generated), Google will occupy a significant portion of that narrative. Many of the innovations we’re starting to take for granted today started as research projects at Google, undertaken by the world’s leading thinkers on AI.
SADA, as a multiple-time Google Cloud Partner of the Year, has long been privy to the ways Google thinks about AI, including the emphasis on privacy and safety that is built into its portfolio of trusted, cloud-based products. Countless organizations operating in industries where data security is a top priority trust the productivity & collaboration platform Google Workspace, while even casual users of Gmail have come to depend on AI-driven features like auto-complete. AI didn’t simply appear on the scene with GenAI; it’s been mindfully integrated into consumer and business-facing tools for decades.
“There has been so much going on behind the scenes at Google and AI for more than a decade,” says Chad Johnson, SADA Director of AI. “DeepMind Technologies was founded in 2010 in the UK, and acquired by Google in 2014. Google Brain, the company’s in-house AI division was founded in 2011. Merging the two created what I’d call the most significant AI braintrust of the 21st century. Now here we are, coming into 2025, when the capacity and sophistication of the cloud has begun to catch up with all that research. Business applications and consumer-facing AI solutions have begun to demonstrate clear value, and we at SADA are excited to be part of how the next phase of AI innovation is being shaped.”
Beyond bells and whistles–real AI use cases, real results
Achieving the Specialization required SADA to build a dedicated Google Cloud Generative AI (GenAI) services practice, ensure customer success, and showcase advanced technical skills, all rigorously evaluated by Google Cloud and a third-party auditor. Through this process, SADA demonstrated a capacity to develop groundbreaking Generative AI solutions and services across multiple industries, including healthcare and life sciences, media and entertainment, financial services, and the public sector.
SADA developed an intelligent scheduling tool for healthcare organizations’ facilities, enabling staff shift management that honors regulatory rules and individual preferences and is easily defined through natural language requests. For a well-known national sports team, SADA AI experts built a personalized recommendation engine to enhance fan engagement. SADA’s AI-driven solutions helped agents in an insurance company prioritize critical claims by summarizing inboxes and highlighting the most time-sensitive cases.
Simon Margolis, Associate CTO of Artificial Intelligence, explained how AI fits into the comprehensive cloud services that have earned SADA Google Cloud’s Partner of the Year multiple times. “At SADA, we obsess over how technological innovation can drive tangible, measurable results for our customers. There’s no such thing as adopting technology for its own sake–it must align with your business’s top priorities and lead to business outcomes. AI has a huge footprint in terms of the types of transformation it can drive. This means that sometimes it can be overwhelming to contemplate just where you’re going to deploy it. SADA experts are already oriented to cutting through noise to identify easy-win use cases, finding ways to lower costs, and setting your organization up for further growth and innovation. Finding the right generative AI service to situate AI within your unique business and industry is a challenge we always love taking on.”
3 paths to GenAI transformation for your organization
So what does SADA’s new Specialization in Generative AI – Services mean for you? How can your organization take advantage of SADA’s AI expertise and familiarity with groundbreaking Google Cloud AI solutions?
Your organization may have been experimenting with GenAI applications all year. Or maybe you’re worried that you’re late to the AI game (good news–you’re not). Whatever your starting point happens to be, SADA can help you find the entry point into GenAI transformation that makes the best sense for your business.
1. Start with a free GenAI Journey Accelerator consultation
When it comes to GenAI, everybody has to start somewhere. What’s your first step to creating a comprehensive GenAI strategy for your business? SADA’s GenAI Journey Accelerator helps you uncover key AI opportunities, assess the business impact of new use cases, and fast-track AI adoption. The program includes:
- Teaching sessions to establish baseline AI knowledge
- Workshops to identify potential GenAI use cases, aligned to your business priorities
- Investigation into top use cases for technical feasibility and organizational readiness
- Assessment of the business value, architectures, and implementation considerations of AI solutions
- A journey roadmap and backlog of future tasks, providing actionable projects to advance your AI maturity and generate ROI
If you’re just getting started, this is the perfect place to start. Book your complimentary GenAI Journey Accelerator consultation today for a strategy that aligns with your organization’s goals and vision.
2. Embrace Google Cloud as your perfect GenAI development platform
When you step back from all the innovations that generative AI makes possible, from multimodal translation to generating copy and images, it becomes apparent that the foundation upon which GenAI solutions stand is critical to their long-term success. That’s why we’re bullish on Google Cloud as the ideal development environment for next-generation GenAI applications.
In October, Simon Margolis made a series of arguments for Google Cloud as an excellent place to start building custom solutions in his post, Why Google Cloud is perfect for GenAI developers. He dives into the particulars about how Google Cloud’s history of innovation, dedication to user privacy, and security practices that are trusted by businesses that handle sensitive data all add up to a platform that GenAI developers can trust.
“Based on my understanding across thousands of clients I’ve had the opportunity to serve, Google Cloud’s approach to AI represents the best of all worlds; customers gain state-of-the-art performance, a holistic application development environment, low- and no-code platforms for AI development, tools for traditional ML model development, freedom of choice across many model vendors, security, privacy, and consolidated billing,” says Margolis.
3. Dig into your data with SADA Sales Discovery
Whether you’re representing automation technology in the manufacturing industry or selling technology solutions for higher ed, we at SADA know what it’s like to work toward aggressive sales goals and the triumph of closing a deal. Combining this commitment to supporting sales teams with the possibility of GenAI led to the launch of Sales Discovery, a powerful new way to leverage data to enhance your organization’s sales department.
Sales Discovery is the result of our sales leadership and top AI engineers putting their heads together to develop a solution that we’re most excited to use ourselves. This union of deep experience with sales cycles and ahead-of-the-game knowledge of artificial intelligence has resulted in a customizable platform suited for any sales organization that wants to deploy an AI-powered advantage at headquarters and in the field.
“SADA’s Sales Discovery is a testament to our commitment to leveraging cutting-edge technology to drive business success. Developed by our technical teams and currently in use in-house and within Insight, this solution has proven to significantly enhance operational efficiency,” says SADA Chief Technology Officer Miles Ward. “What’s most exciting to consider is the untapped potential of Sales Discovery. This implementation is breaking down silos to enable sellers to be more effective–imagine the other industries you could apply this to.”
With this compelling AI for sales platform, you get a solution that is:
- Tailored to your objectives. Unlike one-size-fits-all SaaS platforms, Sales Discovery is based on your unique sales processes and challenges, data sources, and overall IT landscape. SADA Sales Discovery is custom-designed from day one to fit seamlessly into your existing workflows.
- Fully integrated. SADA Sales Discovery integrates with your CRM, internal databases, and other data sources to provide a unified view of customer interactions and opportunities. This means more powerful insights and better sales outcomes.
- Guided by tested expertise. SADA’s AI experts are involved at a human-to-human level to ensure your organization gets the most from Sales Discovery. From onboarding and training to ongoing support and optimization, you can be confident that Sales Discovery is the AI for sales platform best aligned with your strategic goals.
Learn more about Sales Discovery and start imagining how the power of AI can equip your sales team with all new capabilities.
Additional GenAI resources
SADA’s latest Google Cloud Specialization recognizes a track record of generative AI services that technology leaders have found invaluable in developing next-generation solutions. Some of the services SADA provides tend to be more industry-specific, while others promise transformative impact more broadly. Here are a few of the resources SADA’s AI experts have prepared in the past year or so. Be sure to visit this blog for further announcements, offers, and thought leadership on the ever-expanding world of generative AI.
- AI for marketing: 4 takeaways for creative teams. In this blog post, we dig into how AI can support and assist teams that are responsible for design, communications, and supporting sales efforts with collateral.
- The future of AI in public sector and education platforms. Education has been dramatically transformed with the introduction of generative AI in the classroom. More broadly, GenAI promises advances in how constituents interact with government services. In this blog post, we asked SADA’s public sector experts to provide insights into these transformations.
- The importance of data for generative AI. Think of data as the nutrients that feed GenAI. In this post, we look at issues related to data integrity and ingestion to ensure that implementing these new tools and capabilities provides instant value for any organization.
- Reimagine the store experience: Edge platforms and retail AI. It’s been decades since e-commerce transformed the in-store experience. Now AI has promised further enhancements and deeper engagement between shoppers and brands. In this piece of thought leadership, we look at how AI located in edge computing devices is set to transform the retail landscape.
- FinTech and GenAI–How to create customer value and innovate. There’s a lot to explore for financial services businesses that want to develop new GenAI products and services. This post explores how the financial services industry can get the most value from investments in generative AI.
Get started with GenAI today
Having earned the Google Cloud Specialization, Generative AI – Services, SADA AI experts are eager to partner with you on your generative AI journey. Contact us today for a complimentary discovery call to get started with a customized generative AI strategy that aligns with your business goals.
