Meow Wolf amplifies immersive art experience with SADA and Anthos

By SADA Says | Cloud Computing Blog

We’re thrilled to announce we’re working with Meow Wolf, a visionary art and entertainment company, on its Omega Mart exhibition in Las Vegas. As a Google Cloud Premier partner, we’re helping Meow Wolf leverage Anthos, the hybrid cloud platform from Google Cloud. Our work with Meow Wolf and the organization’s use of Anthos are being featured in a spotlight session at the upcoming Google Cloud Next ‘21 conference, October 12-14, 2021.

Omega Mart, which opened in February, is the world’s most surreal supermarket and sensory playground featuring otherworldly displays, hidden portals, and shelves stocked with peculiar products. With live, interactive displays that can be accessed via RFID-powered Boop Cards, shoppers become part of the experience. 

The complex, always-on nature of the exhibit required the most reliable, scalable IT infrastructure. Meow Wolf selected the Google Cloud Platform and partnered with us, the 3-time Google Cloud Reseller Partner of the Year. Our Anthos expertise helped Meow Wolf design and apply solutions to meet Omega Mart’s needs. Since the opening of the exhibit, we’ve continued to provide technical account management and support. 

“SADA has been instrumental to this process, from helping us conceive the technical solutions built on Anthos to tackling various hurdles along the way,” said Jordan Snyder, Vice President of Platform at Meow Wolf. “Their guidance, expertise and support has helped make the launch of Omega Mart a huge success.”

Anthos is a hybrid and multi-cloud application modernization platform. It allows apps to run unmodified on existing on-premises hardware and many public clouds in simple, flexible, and secure ways. Anthos fit Meow Wolf’s requirements for a modern cloud application that could be deployed on-premises to ensure low latency and fault tolerance. Anthos is now used to host Meow Wolf’s applications that capture customer interactions with the various Boop and computer stations, which facilitate the interactive gameplay element of the experience and drive the exhibit’s story. 

“Anthos has helped us create a groundbreaking experience that immerses guests in a way that’s never been done before,” said Snyder. “It gives us a ‘single pane of glass’ to monitor, maintain and quickly push out app updates.” 

“It’s exciting to know that technology like Anthos can be applied to bring artistic visions to life in new and creative ways,” said Miles Ward, CTO at SADA. “Omega Mart is one of many amazing ways to apply Anthos technology. Once again, Meow Wolf is on the cutting-edge of creativity and innovation.” 

Go further with SADA

As a leading global provider of business and technology services, we empower people to transform their work, their organizations, and the world. Our teams have helped enterprise clients in healthcare, media & entertainment, gaming, retail, manufacturing, and the public sector achieve their boldest ambitions and solve their most complex problems. A Google Cloud Partner with multiple Specializations, we deliver continuous innovation, strong partnerships, and service excellence. This has led to numerous accolades and awards, including the Google Cloud Global Reseller Partner of the Year for 2018, 2019 and 2020, the Inc. 5000 Honoree list of America’s Fastest Growing Private Companies for multiple years straight, and the 2021 Inc. list of America’s Top 50 Workplaces. Contact us to learn more about how we can help you harness the power of technology to drive business performance.

Read the Meow Wolf case study

Check out the case study to explore how Anthos is able to achieve unparalleled reliability and scalability in order to keep Omega Mart open for business and running seamlessly.
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Read the Meow Wolf case study

Check out the case study to explore how Anthos is able to achieve unparalleled reliability and scalability in order to keep Omega Mart open for business and running seamlessly.

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